We tend to interpret information in a way that conforms to our beliefs and serves our interests. When there is no clarity, we tend to make assumptions that reinforce our beliefs and interests.
In a typical sales meeting, we tend to attribute a successful sale to our connections, skills and expertise but blame poor quality of leads or bad timing when the leads do not convert to a successful sale. this is one of the most common examples of human bias.
self
Our bias is the tendency to interpret the information that we receive in a way that conforms to our beliefs. We selectively interpret information to support our position and reject those that go against our views. This bias can lead to bad decision-making or even lead to conflicts when we stand by our position and are not willing to understand different perspectives.
This bias needs to be overcome to reach better long-term results.
Consider the source of information.
Examining the source of information is likely to check the data that you rely on for decision-making. By examining the source of information you can be more confident of the projections made and then decide on the next steps to be taken. You use the information provided as well as your input to find out the quality of the information source.
Think about previous decisions made.
This requires you to consider various sources of action that could have been taken to gain a better understanding of the factors that influenced your decision. this would help you identify the factors that (mis)led you to make a decision that proved erroneous. this analysis also gives you a means by which you can change the way you make future decisions.
Similarly, such analysis can help you expand your choices to consider multiple outcomes beyond the present frame of reference. this also allows you to consider other perspectives and reach a more balanced view of the choices available.
Challenge your assumptions.
You can overcome your bias by actively looking for information that goes counter to your beliefs and assumptions. this could be very uncomfortable as it challenges your view as well as your identity but i necessary to develop a more balanced view of the situation.
One way to do this is to deliberately expose yourself to different, contradictory perspectives to gain a better understanding of an issue.
It has been observed that people who actively seek out information contradictory to their stand, are better able to change their beliefs in response to new evidence. By actively seeking out diverse perspectives you can overcome the self-serving bias and make better decisions.
Overcoming self-serving biases in our work, as well as in life, is necessary to arrive at better decisions. We can make better decisions and unlock our full potential if we make use of the above suggestions.
3 Strategies for Making Better, More Informed Decisions
by Francesca Gino
HBR 2023/05
R2G 